Explore leading iGaming platform providers of 2024 and take your online gaming business to new heights with top-tier B2B solutions.

Are you curious about the behind-the-scenes world of online casinos and sportsbooks? Have you ever wondered who develops the software that powers your favorite gambling platforms? In this comprehensive guide, we’ll take you on a journey into the realm of B2B iGaming product providers, where industry giants and emerging brands compete to deliver innovative solutions to operators worldwide.

But before we dive in, let’s start with some eye-opening facts:

  1. There are over 200 igaming platform providers in the market today.
  2. The online casino software development industry has experienced a growth rate of 9.2% annually.
  3. The global gambling platform market is projected to reach a value of $124.3 billion by 2025.

Now that we have your attention, let’s discover the leading players in the B2B iGaming world and explore the exciting developments shaping the industry in 2024 and beyond. Buckle up for an adventure into the realm behind your favorite online gambling experiences!

How to Find the Best iGaming B2B Providers

Finding the best iGaming B2B providers can be challenging given the vast number of options available. To streamline your search process, consider the following strategies:

  1. Utilize search engines like Google to identify top igaming B2B providers.

    Perform a keyword search using terms like “igaming B2B providers” or “finding iGaming providers” to find relevant companies and their websites. Explore their offerings and compare their services to determine the best fit for your business.

  2. Make use of B2B directories.
  3. B2B directories, such as the B2B directory for the gaming industry, can help you find a comprehensive list of reputable iGaming B2B providers. These directories often provide detailed profiles and user reviews, making it easier to evaluate their offerings and reputation.

  4. Attend gambling events and conferences.

    Gambling events and conferences offer a unique opportunity to interact with a wide range of iGaming providers in one place. These events often feature product demonstrations, allowing you to test the quality and functionality of their solutions. Additionally, you can connect with industry experts and network with other operators, gaining valuable insights and recommendations.

By employing these strategies, you can find the best iGaming B2B providers that align with your business goals and requirements, ensuring a successful partnership in the ever-evolving iGaming industry.

7777 Gaming: A Leading iGaming B2B Provider

When it comes to iGaming developers, 7777 Gaming has made quite an impact since its establishment in 2020. While it may be a relatively new player in the industry, the company boasts an experienced team that brings a fresh perspective to the table. With a focus on delivering exceptional casino games, 7777 Gaming offers a wide range of options, including popular slots, table games, and keno.

What sets 7777 Gaming apart is their turnkey platform, which provides a seamless integration experience for operators. The platform is designed with scalability and flexibility in mind, allowing casino operators to easily adapt and grow their businesses. Whether you’re a startup or an established brand, 7777 Gaming’s turnkey platform offers the tools and resources you need to succeed in the competitive iGaming market.

In addition to their turnkey platform, 7777 Gaming provides a range of auxiliary modules that enhance the overall gaming experience. These modules include a promotional system, allowing operators to run enticing promotions and reward loyal players. Furthermore, 7777 Gaming offers a tournaments and jackpots solution, giving players the chance to compete against each other and win big prizes. To top it off, they also offer a VIP Club, providing exclusive benefits to high-value players.

With their dedication to innovation, quality, and a customer-centric approach, 7777 Gaming has positioned itself as a leading iGaming B2B provider. Their commitment to delivering premium casino games, a turnkey platform, and auxiliary modules makes them a top choice for operators looking to enhance their offerings and attract players.

Why Choose 7777 Gaming:

  • Extensive experience in the industry
  • Diverse range of casino games, including slots, table games, and keno
  • Turnkey platform with excellent scalability and flexibility
  • Auxiliary modules like promotional system, tournaments and jackpots solution, and VIP Club
  • Commitment to innovation and delivering a superior gaming experience

WA.Technology: A Comprehensive iGaming Solutions Provider

When it comes to iGaming solutions, WA.Technology stands out as a trusted and comprehensive B2B provider in the industry. With their vast array of offerings, they cater to the diverse needs of iGaming operators.

Extensive Catalog of Casino Games

WA.Technology boasts an extensive catalog of over 6000 aggregated casino games, ensuring operators have a wide selection to provide to their players. From popular slots to exciting table games and everything in between, their casino games cover a wide range of preferences.

Full Suite of iGaming Products

Beyond casino games, WA.Technology also offers a range of other iGaming solutions. Operators looking to expand into sports wagering can leverage their sportsbook product, providing a seamless betting experience to their users. Additionally, WA.Technology offers a comprehensive lottery platform for those looking to tap into the lottery market.

Affiliate Management and CRM Services

Recognizing the importance of affiliate marketing in the iGaming industry, WA.Technology provides robust affiliate management services. They offer tools and resources to help operators effectively manage their affiliate programs and maximize their reach. Furthermore, their CRM services enable operators to build strong customer relationships and enhance player retention.

Enterprise Platform for Retail Expansion

WA.Technology’s enterprise platform allows operators to expand their retail business across multiple jurisdictions. With their scalable and flexible solutions, operators can seamlessly integrate their iGaming offerings and reach new markets. This enables them to tap into new revenue streams and unlock the potential for growth.

Overall, WA.Technology is a reliable partner for iGaming operators seeking a holistic and comprehensive suite of solutions. From casino games and sports wagering products to lottery platforms and affiliate management services, they have the expertise and resources to support operators in their iGaming journey.

Alanbase: A Dynamic SaaS Constructor for Affiliate Programs

Are you looking to create a successful affiliate program for your business? Look no further than Alanbase – a dynamic SaaS constructor specializing in affiliate program creation and performance marketing optimization. With Alanbase, you can take your affiliate program to the next level and maximize your revenue potential.

One of the key benefits of using Alanbase is its ability to offer tailored presets for various niches, including the highly competitive iGaming industry. Whether you’re operating a casino, sportsbook, or online betting platform, Alanbase has the tools and expertise to help you achieve your goals.

One of the biggest challenges businesses face with affiliate programs is identifying and removing inefficiencies that can drain resources and hinder performance. This is where Alanbase excels, providing businesses with the necessary insights to cut costs and optimize their marketing efforts. Their platform enables you to analyze the performance of your affiliate channels, identify underperforming ones, and make data-driven decisions to improve your overall performance.

Alanbase doesn’t just stop at performance optimization. They also offer solutions for referral marketing, allowing you to leverage the power of word-of-mouth and turn your customers into brand advocates. By incentivizing referrals and offering rewards, you can attract new customers and increase your customer base.

To help you get started, Alanbase provides live product demos and expert Q&A sessions, allowing you to explore the platform’s features and ask any questions you may have. They also offer complimentary setup with data transfer, ensuring a seamless transition to their platform.

Don’t miss out on the opportunity to take your affiliate program to new heights. Choose Alanbase as your trusted partner for affiliate program creation and performance marketing optimization.

Playtech: The Largest Virtual Gaming Software Deliverer

Playtech, founded in 1999, has emerged as the industry’s largest virtual gaming software deliverer. With a strong track record of innovation and excellence, Playtech offers a diverse range of exceptional products that cater to the evolving needs of the iGaming market.

At the forefront of Playtech’s offerings is the Virtue Fusion bingo platform, renowned for its immersive gameplay and cutting-edge features. This platform provides operators and players with a seamless bingo experience, complete with a wide variety of game types, interactive chat features, and enticing promotions.

In addition to bingo, Playtech’s portfolio boasts the highly acclaimed iPoker network. Built on advanced technology, iPoker offers a comprehensive poker suite that caters to players of all skill levels, with a range of game variants, tournaments, and promotions.

Playtech also excels in the realm of sports betting with its flagship product, BGT Sports. Designed to meet the specific demands of the sports wagering market, BGT Sports provides a user-friendly interface, comprehensive coverage of sporting events, and advanced betting features.

Playtech’s commitment to delivering cutting-edge virtual gaming software has solidified its position as a prominent B2B provider in the iGaming industry. Operators and players alike can trust Playtech to provide superior gaming experiences, powered by innovative technology and a passion for excellence.

BtoBet: A Trusted Gaming and Sportsbook Software Supplier

BtoBet is an award-winning iGaming solutions provider renowned for its expertise in developing customizable platforms for the sportsbook and casino industry. With a strong focus on compliance with global regulations, BtoBet ensures that its software meets the necessary standards for different regions, offering operators peace of mind.

What sets BtoBet apart is its commitment to delivering tailor-made solutions that cater to the unique needs of sportsbook and casino businesses. Whether you’re looking to enhance your sports betting platform or create a cutting-edge online casino, BtoBet has two specialized divisions to meet your specific requirements:

BtoBet Sports

Designed for sportsbook operators, BtoBet Sports provides a comprehensive range of features and functionalities to enhance the sports betting experience. From live betting and odds management to risk analysis and reporting tools, BtoBet Sports offers a complete solution for running a successful sportsbook platform.

BtoBet Games

For casino operators, BtoBet Games offers a flexible and customizable casino platform that includes a vast library of games from top providers. Whether you’re interested in slots, table games, or live dealer games, BtoBet Games has an extensive selection to appeal to players of all preferences. Their platform also features tools for bonus management, player segmentation, and analytics, allowing operators to optimize player engagement and retention.

With BtoBet’s customizable platforms and extensive experience in the iGaming industry, operators can confidently launch and operate their sportsbook or casino business, knowing they have a trusted partner by their side. Trust BtoBet to provide reliable, innovative, and compliant solutions that meet the demands of the ever-evolving iGaming landscape.

Key Features of BtoBet
Customizable platforms for sportsbook and casino
Compliance with global regulations
Specialized divisions for sportsbook and casino
Wide range of betting options and games
Advanced tools for bonus management and player segmentation
Analytics and reporting capabilities

GBO’s Top Sports Betting Software Solutions

When it comes to sports betting software, GBO offers some of the best solutions in the industry. Their comprehensive services cater specifically to the gaming industry, providing a range of tools and resources to enhance your sports betting operations.

GBO’s expertise extends beyond software development. They offer assistance with company establishment, ensuring that you have a solid legal and operational foundation for your betting business. From registering your company to navigating regulatory requirements, GBO can guide you through the process, giving you peace of mind.

In addition, GBO can help you with bank account setup, making it easier for you to manage your financial transactions. They understand the unique banking challenges faced by the gaming industry and can help you find the right banking solutions that meet your specific needs.

When it comes to integrating your sports betting software into your existing systems, GBO has you covered. Their team of experts can provide advisory services on sports betting software deployment and system integration, ensuring a smooth and seamless transition.

“GBO’s top-notch sports betting software solutions have been instrumental in helping our business grow. Their expertise in company establishment, bank account setup, and system integration has made our operations more efficient and profitable.” – Max Smith, CEO of BetWin

Furthermore, GBO offers legal guidance and support for gambling payment gateways and merchant services. They understand the complex regulations surrounding online gambling and can help you navigate the legal landscape, ensuring compliance and minimizing risk.

By partnering with GBO, you gain access to a trusted and experienced team that is committed to helping you succeed in the competitive sports betting industry. With their top sports betting software solutions and comprehensive services, you can take your business to new heights.

Video Marketing Dominance in the B2B Landscape

Video marketing has revolutionized the B2B landscape with its power to communicate complex information through engaging narratives. In today’s digital age, businesses are leveraging video content to captivate their audience, establish brand authority, and drive sales.

One of the key advantages of video marketing is its ability to showcase product demonstrations effectively. By visually demonstrating the features and benefits of a product or service, businesses can provide potential customers with a clear understanding of what they can expect. This immersive experience helps build trust and confidence, increasing the likelihood of conversion.

Additionally, video marketing allows for the creation of virtual tours, bringing potential clients into your business environment from the comfort of their own homes. Whether it’s showcasing state-of-the-art facilities or a behind-the-scenes look at your production process, virtual tours can create a sense of authenticity and familiarity that strengthens the connection with your audience.

Customer testimonials are another powerful tool in video marketing. By featuring satisfied customers sharing their positive experiences with your product or service, you can build credibility and trust with potential customers. Hearing real stories and seeing real people can significantly influence purchasing decisions.

When it comes to video marketing, quality production is essential. Investing in professional equipment, high-resolution visuals, and clear audio can elevate the overall user experience and convey a sense of professionalism. Strategic messaging is equally crucial, as it ensures that the video effectively communicates your brand message and resonates with your target audience. Lastly, creativity in content development helps you stand out from the competition, whether it’s through humorous storytelling, visually stunning visuals, or thought-provoking narratives.

Take a look at the example below to see the impact of engaging video marketing:

Case Study: Enhancing Engagement with Visual Storytelling

Metrics Before Video Marketing After Video Marketing
Website Traffic 500 monthly visitors 1,500 monthly visitors
Conversion Rate 2% 5%
Social Media Reach 1,000 followers 5,000 followers

In this case study, a B2B company implemented video marketing strategies, resulting in a significant increase in website traffic, conversion rate, and social media reach. By incorporating visual storytelling into their marketing efforts, they were able to engage their audience on a deeper level, resulting in measurable business growth.

Personalization at Scale in B2B Marketing

Personalization at scale is paramount in B2B marketing, as it allows you to go beyond generic email campaigns and truly connect with your target audience. It involves understanding the unique needs and preferences of each business, and tailoring your messages accordingly. But how can you achieve personalization at scale? Let’s explore the key elements that make it possible.

Data Analytics and Artificial Intelligence

Data analytics and artificial intelligence (AI) play a crucial role in personalization at scale. With access to robust datasets and advanced analytics tools, B2B marketers can gather valuable insights and trends about their target audience. These insights enable them to create personalized marketing messages that resonate with businesses, increasing engagement and conversion rates.

AI-powered tools can analyze vast amounts of data, such as previous interactions, purchase history, and website behavior, to understand individual preferences and behaviors. This information can then be used to deliver hyper-targeted content, offers, and recommendations, enhancing the customer experience and driving meaningful outcomes.

Automation Tools and Customer Segmentation

To achieve personalization at scale, automation tools are essential. They enable marketers to automate repetitive tasks, such as data collection, segmentation, and content delivery, saving valuable time and resources. Automation allows you to deliver personalized messages at the right time, through the right channels, without manual intervention.

Customer segmentation is another critical component of personalization at scale. By dividing your audience into distinct groups based on similar characteristics or behaviors, you can tailor your marketing efforts to address their specific needs. Segmentation allows you to deliver relevant content and offers to each segment, maximizing the effectiveness of your campaigns and driving higher engagement.

Benefits of Personalization at Scale Examples
Increased customer loyalty and retention Providing personalized product recommendations based on previous purchases
Higher conversion rates Customizing landing pages based on visitor demographics
Better customer experience Sending personalized emails with relevant content based on specific interests

As demonstrated by the examples above, personalization at scale offers numerous benefits to B2B marketers. It fosters stronger relationships with customers, increases conversion rates, and enhances the overall customer experience, driving business growth and success.

In summary, personalization at scale is a powerful strategy that goes beyond generic marketing tactics. Leveraging data analytics, artificial intelligence, automation tools, and customer segmentation allows B2B marketers to deliver highly personalized content and experiences to their target audience. By embracing personalization at scale, you can maximize the impact of your marketing efforts and achieve tangible business results.


In conclusion, the B2B marketing landscape is continuously evolving, and it is essential for businesses to stay on top of the latest trends. AI integration, video marketing, personalization at scale, sustainability, voice search optimization, ABM, influencer marketing, data-driven decision making, and data privacy have emerged as key factors for success in the industry.

AI integration allows businesses to leverage advanced technologies to streamline processes, analyze data, and make more informed decisions. Video marketing has become a powerful tool to engage audiences and deliver compelling messages. Personalization at scale enables businesses to create tailored experiences, enhancing customer satisfaction and loyalty.

Sustainability and environmental consciousness are increasingly important considerations, as businesses strive to operate responsibly and meet the expectations of environmentally-conscious consumers. Voice search optimization is becoming crucial in a world where voice assistants and smart speakers are becoming ubiquitous.

Account-based marketing (ABM) and influencer marketing are effective strategies for targeting specific accounts and leveraging influential individuals to amplify brand messages. Data-driven decision making and data privacy are essential in today’s digital landscape, ensuring that businesses make informed choices and protect customer data.


How can I find the best iGaming B2B providers?

You can start by using search engines like Google or B2B directories to narrow down your options. Additionally, attending gambling events where iGaming providers showcase their solutions allows you to test offerings before making a decision.

Who is 7777 Gaming and what do they offer?

7777 Gaming is a relatively new iGaming developer established in 2020. They offer a wide range of casino games, including slots, table games, keno, and more. Their turnkey platform features excellent scalability and flexibility, making integration seamless. Additionally, they provide auxiliary modules like a promotional system, tournaments and jackpots solution, and a VIP Club.

What does WA.Technology offer as an iGaming solutions provider?

WA.Technology is a leading B2B provider that offers a wide variety of iGaming solutions. They have an extensive catalog of over 6000 aggregated casino games, along with sports wagering, lottery, and fantasy sports products. They also provide management services like casino management, CRM, affiliate management, and payment solutions. Their enterprise platform enables operators to expand their retail business across multiple jurisdictions.

What services does Alanbase provide as a SaaS constructor specializing in affiliate programs?

Alanbase specializes in affiliate program creation and performance marketing optimization. They offer tailored presets for various niches, including iGaming. Their platform helps businesses cut costs and boost revenues by identifying and removing inefficient channels. Alanbase provides live product demos, expert Q&A sessions, and complimentary setup with data transfer.

Who is Playtech and what products do they offer?

Playtech is the largest virtual gaming software deliverer in the industry. They have been on top of the market since their launch in 1999. Playtech offers a range of exceptional products, including the Virtue Fusion bingo platform, iPoker, and BGT Sports. They are known for their innovation and have established themselves as a prominent B2B provider in the industry.

What makes BtoBet an award-winning iGaming B2B solutions provider?

BtoBet specializes in making software compliant with regulations in different regions globally. They offer customizable platforms and services for sportsbook and casino businesses. BtoBet has two divisions, BtoBet Sports and BtoBet Games, that cater to specific needs in the industry.

What services does GBO offer for the gaming industry?

GBO offers comprehensive solutions tailored to the gaming industry, including top sports betting software. Their services range from company establishment and bank account setup to advisory on sports betting software deployment and system integration. They also provide legal guidance and assistance with gambling payment gateways and merchant services.

How can video marketing benefit B2B businesses in the iGaming industry?

Video marketing has become a dominant force in the B2B landscape due to its ability to condense complex information into engaging narratives. Businesses can utilize video to showcase product demonstrations, virtual tours, customer testimonials, and more. The key to effective video marketing lies in quality production, strategic messaging, and creativity in content development.

What is personalization at scale in B2B marketing?

Personalization at scale goes beyond addressing recipients by name in email campaigns. It involves understanding the unique needs of each business and crafting tailored messages. B2B marketers have access to robust datasets and advanced analytics tools that allow for personalized marketing messages based on insights and trends. Automation tools and AI help make personalization at scale feasible for large B2B operations.

What are some of the trends in B2B marketing for the iGaming industry?

The B2B marketing landscape is evolving rapidly, with trends like AI integration, video marketing, personalization at scale, sustainability, voice search optimization, account-based marketing (ABM), influencer marketing, data-driven decision making, and data privacy taking center stage. Staying up-to-date with these trends and implementing them can help businesses remain relevant, competitive, and successful in 2024 and beyond.