Top 10 Free Casino Affiliate Software Compared in 2025

Affiliate marketing software can be free, but with so many options, how do you know which free casino affiliate software is best for you?

Free plans look generous—until a promo spike hits and your payouts don’t reconcile. If you’re benchmarking casino affiliate software and casino affiliate marketing software for 2025, this buyer’s guide is built for B2B decision-makers who need audit-ready attribution, rule-based commissions, creative governance, and partner reporting that finance actually trusts. We’ll stress-test what “free” can really handle (CPA gates, RevShare bands, negative carry, clawbacks, geo/age gating, anti-fraud signals) and where you’ll outgrow caps fast.

If your research journey includes searches like “gambling affiliate marketing software” or “casino affiliates cpa” you’re in the right place.

We’ll keep this practical: what to measure in month one, which archetypes fit pilot cohorts vs. live promos, and how to validate any platform’s numbers with simple click→KYC→FTD checks before you stake budget or brand equity.

So, are you ready to discover which software will take your casino affiliate marketing to the next level?

Top 10 Free Casino Affiliate Software Compared

Software	Free Plan Highlights	Key Casino-Affiliate Features	Integrations
Avelon	Forever-free; unlimited affiliates & offers	Real-time campaign tracking, multi-currency support	API, webhooks, major CRMs
Referral Rocket	Forever-free; up to 100 referrals/mo	Automated referral links, tiered rewards	Zapier, Stripe, WooCommerce
PromoteKit	Forever-free; basic analytics	Link cloaking, UTM builder, dashboard	WordPress, Shopify
Trackdesk	Free trial; unlimited seats	Sub-ID tracking, custom conversion pixels	Google Analytics, Zapier
Post Affiliate Pro*	14-day free trial	Multi-level commissions, fraud detection	WooCommerce, Magento, Shopify
TrackingDesk*	14-day free trial	Traffic-back, ROI calculator, deep links	Google Ads, Facebook Ads
LoudCrowd	Forever-free; influencer integrations	Influencer + affiliate in one, audience insights	Instagram, TikTok
UpPromote	Forever-free; Shopify & standalone	Unlimited affiliates, auto-payment rules	Shopify, WooCommerce
LandingTrack	Free trial; pay-as-you-go	Postback tracking, A/B tests	Any tracker via API
HOQU	Forever-free core features (pay per conversion)	Fraud protection, unified marketplace	Payoneer, Mgid, custom CRM

• Free trial only. All data sourced from Capterra’s list of best free affiliate software (2025)

The free-plan landscape looks generous on paper. In practice, the first 30 days decide whether you’re getting clean click-to-conversion data, usable creative controls, and payout logic that won’t melt down when you add hybrid tiers. That’s why this is a buyer’s guide for operators and affiliate leaders—not a list of logos. What matters right now: real-time analytics with privacy-safe tracking, fraud gating baked into attribution, and automated reporting that finance trusts. Miss those, and “free” becomes very expensive.

We evaluate “free” casino affiliate software through an operator lens and map each requirement to NOWG’s free toolset—trackers, ROI calculators, fraud widgets, segmentation utilities, creative governance, and automated reporting templates. Treat software selection as part of your compliance posture, not just your marketing stack.

Need real-time click-to-conversion checks and audit logs before you commit to any platform? Try our free tracking tools to validate events in minutes.

Top 10 “free-plan” archetypes—test before you trust

To keep this vendor-neutral, use the table below to pressure-test the type of platform you’re considering. Free often means “usage-capped” or “features-reduced.” That’s fine—if you wire it correctly on day one.

Archetype (typical pitch)	Free-plan reality check	Must-have casino features to verify	What to test with NOWG (fast)
General affiliate CRM	Seats are “unlimited,” events are not	Custom events (FTD, KYC_pass), multi-currency, GEO gating	Fire test click → reg → KYC; confirm event names and currency mapping with our Postback Tester
Referral-first tool	Great for ecom; thin on LTV logic	CPA gates, RevShare bands, negative carry, clawbacks	Run our Commission ROI Calculator for a hybrid plan; see if the platform can mirror it without spreadsheets
Creator/influencer hub	Strong social tracking, weak compliance	Age-gating evidence, creative expiry, brand-bidding controls	Use Creative Governance Pack to push expiry alerts and restricted terms; check ingestion
Link shortener/UTM builder	Clean links, little payout logic	Sub-IDs, deep links, creative IDs, CPC quality bands	With Click Quality Scorer, simulate IVT thresholds and verify auto-pause above your score
Traffic/ad tracker	Strong routing; thin partner ops	Partner hierarchies, sub-aff tiers, deterministic attribution	Use Parent-Child Attribution Template; confirm downline payouts reconcile deterministically
Marketplace-style network	Easy starts; rev-share bias	Hybrid support, per-GEO payouts, brand portfolios	Model per-state hybrid tiers; verify GEO + product tiering
API-centric “DIY”	Power user heaven; setup heavy	Flexible event schema, fraud signals in attribution	Import Event Schema Builder; pass fraud flags into payout eligibility
Webshop-native app	Smooth store flows	Casino events, bonus flags, KYC/AML notes	Send bonus_applied and KYC_fail via tester; verify audit trails in payout logs
Pay-as-you-go tracker	Trials feel free; core costs meter	Postbacks, ROI by creative ID, lander A/B	Use Creative-ID ROI Template; verify per-creative profitability and auto-prune rules
“Forever-free until scale”	Thresholds trip fast	Seats, events, API calls, exports	Load Automated Reporting Templates; confirm you won’t hit export caps mid-month

Want a one-page checklist you can paste into your evaluation doc? Our Affiliate Platform Readiness Checklist is free and operator-friendly.

What casino affiliate software must actually do?

Skip the basics—here’s the operator-grade short list.

• Attribution finance can audit. Real-time click-to-event with device/IP signals, KYC status, bonus flags, and a fraud note on each conversion. Our tracker appends a fraud-adjusted attribution note you can export to BI or finance.
• Payout logic without “manager exceptions.” CPA gates, RevShare LTV bands, hybrids, negative carry, clawbacks. Our calculators output partner-facing terms and a back-office config sheet you can apply anywhere.
• Creative governance. Visibility rules by brand, product, GEO/state; expiry scheduling; restricted-terms safeguards; audit logs. Our governance pack includes expiry alerts and brand-bidding guardrails you can push to partners.
• Compliance posture. Age-gating and geo-gating should be routine, not heroic. Your tooling should make it hard to do the wrong thing.
• Privacy-aware tracking. Don’t bet on brittle third-party cookies. Use first-party events, server-side postbacks, and UTMs you control. Cookieless resilience is table stakes.

Why this market keeps getting harder (and bigger)

The online gambling pie continues to expand, and affiliates chase the growth. So do bad actors. Identity fraud and synthetic accounts are rising; selfie mismatch is a common attack pattern. Chargebacks remain painful and recovery rates on fraud-coded disputes tend to be low. Prevention beats recovery—by a mile. If onboarding doesn’t feed fraud signals into payout eligibility, you’re paying for the wrong conversions.

Want fraud-adjusted, KYC-gated attribution wired into payouts with readable audit notes? Our Attribution & Fraud Notes module is free.

How casino affiliate programs work—the operator view

You know the flow:

partner drives traffic → user registers → passes KYC → deposits → wagers → generates NGR.

What matters is how precisely you bind each step to the partner, the creative, and the published rules.

• Event schema. Define click_id, session_id, partner_id, creative_id; then lifecycle events: registration, kyc_pass, first_deposit, deposit_cleared, bonus_applied, wagered, ngr, chargeback, clawback.
• Deterministic mapping. One conversion = one set of IDs, plus the fraud note. If you move to multi-touch, codify de-dupe and payout precedence upfront.
• Cooling windows. Especially for CPA, delay payout until deposits clear your fraud and chargeback watch windows. Our simulator shows how a 3–7-day hold cuts false-positive payouts without starving cashflow.

Have you considered the downstream impact of switching attribution mid-flight? If you adopt multi-touch, revisit CPA gate definitions, RevShare banding, and audit text so finance, legal, and partners read the same book.

When “free” is viable—and when it isn’t

Free plans are great for:

• Pilot cohorts (10–50 partners, 1–2 brands, 1–2 GEOs).
• Event validation (schema hardening, payout-rule testing, creative-governance rehearsal).
• Reporting prototypes (align BI and finance on what “qualified” means).

They’re risky for:

• High-velocity sportsbook promos where spikes shatter event caps.
• Multi-market compliance that needs granular state rules, per-brand copy, and expiry-driven swaps.
• Complex economics (hybrids with retroactive LTV bands) unless the free tier truly supports rules and audit logs.

If you need to pressure-test a platform in 48 hours, use our Launch-Kit Generator, Event Schema Builder, Commission ROI Calculator, and Automated Reporting Templates to simulate your first month—including a mock partner update—without touching production.

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The best casino affiliate programs—what “best” actually means?

We’re keeping the section title for parity, but we’re not listing brands. Use this rubric instead.

Dimension	What “best” looks like	What breaks if it’s missing	How we operationalize with NOWG tools
Attribution & audits	Real-time click → KYC → FTD with fraud note and creative ID	Payout disputes; endless reconciliation	Tracker + Fraud Notes; sample audit text for partner Ts&Cs
Economics	CPA gates, RevShare LTV bands, negative carry, clawbacks	Overpaying for weak cohorts; “manager exceptions” creep	Commission ROI Calculator + LTV Banding Tool output partner and back-office specs
Creative governance	Visibility by brand/product/GEO; expiry automation; restricted terms	Non-compliant ads; brand-bidding blow-ups	Creative Governance Pack + expiry alerts
Compliance	Age-gating proof, GEO/state gating, influencer disclosures	Regulator heat; emergency takedowns	Geo Rules Helper with per-state copy blocks
Fraud posture	Device/IP/ASN checks; velocity gates; CPA cooling windows	Synthetic signups; early chargebacks	Fraud Widgets + Cooling Window Recommender
Reporting	Partner → campaign → creative views; scheduled CSV/PDF	Misaligned incentives; vague partner comms	Automated Reporting Templates (weekly)

CTA: Need real-time click-to-conversion data plus audit logs? Try our free tracking tools.

Program archetypes you’ll actually meet

• Global casino suite. Strength: brand gravity and deep creative libraries. Risk: multiple bonus engines and markets can desync attribution. Action: enforce per-brand event schemas; use creative-ID ROI to prune waste.
• Sportsbook-led portfolio. Strength: promo-driven spikes. Risk: FTD surges mask low 30-day LTV. Action: hybrid plans with CPA gate + RevShare banding; add cooling windows around spike periods.
• Niche market specialist. Strength: localized conversion copy. Risk: fragile compliance in newly regulated states. Action: geo-locked creatives; preapproved copy blocks by regulator.
• Marketplace-heavy aggregator. Strength: rapid partner onboarding. Risk: diluted quality and IVT creep. Action: CPC with quality bands and auto-pause; publish IVT thresholds in partner terms.
• Influencer-centric program. Strength: reach. Risk: age-gating and restricted-terms violations. Action: influencer kits; screenshot-evidence workflows; automated expiry notices.

Want automated geo-gating by state with copy you can paste into briefs? Our Geo Rules Helper is free.

Month-one metrics that predict durability

Keep these visible in your dashboard and partner emails:

• Time-to-approval and time-to-first-qualified event (registration with KYC_pass).
• Percent creatives compliant at first review; count of corrections by partner.
• Fraud score distribution at signup and at first deposit.
• Days from FTD to first payout and dispute rate (events and payouts).
• 30/60/90-day LTV distribution by affiliate tier and GEO.

Tactic → KPI → How to wire it

Tactic	KPI it moves	How we operationalize with NOWG
CPA cooling window	Lower early chargebacks; cleaner CPA	CPA Profit Simulator to set holds; export partner-facing text
LTV-banded RevShare	Higher ROI from durable cohorts	LTV Banding Tool → tier table + audit language
Creative expiry automation	Fewer compliance hits; less brand drift	Creative Governance Pack with expiry alerts
Fraud-adjusted attribution	Lower overpayment; fewer disputes	Fraud Notes appended to each event; export to finance
Weekly partner reports	Faster dispute resolution; higher retention	Automated Reporting Templates (CSV/PDF) on schedule

Looking to streamline partner updates each week? Test our Automated Reporting Templates with your sandbox data.

Common traps (and how to avoid them)

• Attribution changes mid-flight. If you adopt multi-touch, codify de-dupe and payout precedence immediately; attach the rules to every partner brief.
• Spreadsheet exceptions that never die. If one partner needs custom economics, formalize it as a rule with a sunset review at 30/60/90 days.
• “Free” caps at the worst time. Promo spikes are when event limits break reporting. Know your caps; preload a failover tracker and export routine.
• Influencer creatives drifting off-brief. Validate creative IDs and enforce expiry. If it isn’t the current ID, it isn’t payable.
• Chargeback optimism. Win rates on fraud-coded disputes are typically low; prevention wins. Build holds and fraud gates into the payout path.

Want automated geo-gating and creative visibility controls without extra headcount? Our governance tools are free and take minutes to deploy.

Where to start this week?

1. Define your event schema with our builder. Add fraud_note and bonus_flag.
2. Model your economics in the ROI calculator. Publish CPA gates and RevShare bands partners can actually understand.
3. Ship a creative governance brief with visibility rules, expiry dates, and restricted terms—then automate the alerts.
4. Stand up weekly partner reporting with the six KPIs that predict durability.
5. Run a 10-partner pilot on a free plan. If caps hit, you’ll know—before you scale.

A bigger market awaits, but “free” must still respect audits, fraud, and finance. Make sure your stack scales with integrity and measurable ROI.

The Best Casino Affiliate Programs

When it comes to casino affiliate programs, finding the best ones can make a significant difference in your earnings. The top casino affiliate platforms offer attractive commission structures and provide you with a wide range of marketing and promotional tools to maximize your revenue. By partnering with these programs, you can earn a commission based on the revenue generated by the players you refer.

We have analyzed and compiled a list of the top 10 casino affiliate programs in 2025:

1. Gamesys Group Partners
2. Poshfriends
3. BONS Partners
4. Conquistador
5. 7StarsPartners
6. Income88
7. Casumo Affiliates
8. Bet365
9. Casumo
10. Mr. Green

These programs have been carefully selected for their high commission rates, reliable payment methods, and excellent support for their affiliates. Each platform offers unique features and benefits, allowing you to choose the one that best suits your needs and preferences.

Whether you decide to join Gamesys Group Partners, Poshfriends, BONS Partners, or any other program on this list, you can rest assured that you are partnering with a reputable and successful casino affiliate program.

Now, let’s take a closer look at each of these top casino affiliate programs and what they have to offer.

Gamesys Group Partners

Gamesys Group Partners has been in operation since 2001 and offers various online gaming options. As a casino affiliate, you can earn a revenue share of 25–45% from your referring players. Gamesys Group Partners also provides reliable payment methods, including bank account transfer, Neteller, Ecopayz, and Skrill.

Poshfriends

PoshFriends is a casino affiliate program that partners with popular online casinos such as JoyCasino and Casino X. With PoshFriends, you can earn a commission of up to 35% based on the number of monthly new players you refer. The program offers multiple payment methods, including bank transfer, Neteller, Ecopayz, Webmoney WMZ, cryptocurrency, and Skrill.

BONS Partners

BONS Partners is a casino affiliate program that targets players from Japan. With their RevShare commission model, you can earn up to 45% commission. BONS Partners also offers a CPA program of up to $500 and a hybrid program combining both models. The program provides attractive marketing materials and supports the latest industry trends and technology. Payment options include Bitcoin, Skrill, ecoPayz, PayPal, and bank transfer.

Conquistador

Conquestador is a relatively new casino affiliate network with a focus on large markets such as Canada, New Zealand, and Japan. As an affiliate, you can earn a commission of up to 45% and enjoy support and resources to help you achieve success. You receive payment via bank transfer.

7StarsPartners

7StarsPartners is a user-friendly casino affiliate program that offers reasonable commissions and fair terms. With commission rates starting at 45% and the possibility of increasing up to 60% revenue share, affiliates have a strong incentive to promote brands like LibraBet Casino, YoyoCasino, Casinia Casino, and more. Payment methods include PayPal, Bitcoin, Skrill, WebMoney, Neteller, and bank wire transfer.

Choosing the right casino affiliate program is crucial for your success as an affiliate. Consider your target audience, preferred payment methods, and the level of support and guidance you need. You can enhance your earning potential by utilizing top casino affiliate platforms such as the ones we’ve mentioned.

Gamesys Group Partners

Founded in 2001, Gamesys Group Partners is a leading player in the online gaming industry, providing a wide range of gaming options for players worldwide. As a casino affiliate, partnering with Gamesys Group Partners can be a lucrative opportunity to earn from your referred players. You can benefit from a revenue share ranging from 25% to 45% based on the players you bring in.

Gamesys’s various divisions understand the importance of timely and secure payments for their affiliates. They offer various reliable payment methods, including bank account transfer, Neteller, Ecopayz, and Skrill, ensuring that you receive your earnings conveniently and efficiently.

Partnering with Gamesys Group Partners provides you with access to their extensive portfolio of online gaming brands, allowing you to choose the ones that align with your target audience. With their strong brand recognition and a commitment to providing top-quality gaming experiences, Gamesys Group Partners offers you a reputable platform to promote and earn from.

Gamesys Group Partners Revenue Share

Gamesys Group Partners offers a revenue share model, allowing you to earn a percentage of the revenue generated by the players you refer to their gaming brands. The commission rates range from 25% to 45%, depending on the performance and number of players you bring in. This revenue share structure provides you with the opportunity to earn consistently as your referred players continue to play and generate revenue.

Gamesys Group Partners Payment Methods

Gamesys Group Partners understands the importance of flexible payment options for their affiliates. They offer various payment methods to ensure you receive your earnings hassle-free. The supported payment methods include

With these payment options, Gamesys Group Partners ensures that you have the flexibility to choose the method that best suits your needs.

Partnering with Gamesys Group Partners allows you to maximize your casino affiliate revenue share while enrevenue share as a casino affiliates. Explore the diverse gaming options they offer, promote their brands confidently, and start earning as a valued affiliate partner.

Poshfriends

Are you in search of a dependable and lucrative casino affiliate program? Look no further than Poshfriends. As a partner of popular online casinos like JoyCasino and Casino X, Poshfriends offers a fantastic opportunity to monetize your traffic.

Commission	Payment Methods
Up to 35% based on monthly new players referred	Bank transfer, Neteller, Ecopayz, Webmoney WMZ, Cryptocurrency, Skrill

With PoshFriends, you can earn up to a generous 35% commission based on the number of new players you refer each month. The more players you bring in, the higher your earnings. It’s a mutually beneficial situation.

But that’s not all. PoshFriends offers various payment methods, ensuring you have flexibility and convenience when receiving your commissions. Whether you prefer a bank transfer, e-wallet options like Neteller and Skrill, or even cryptocurrency, Poshfriends has got you covered.

Partnering with Poshfriends means having access to a trusted affiliate program that values your success. Don’t miss out on the opportunity to earn lucrative commissions and benefit from their diverse payment methods. Start promoting JoyCasino and Casino X with PoshFriends today!

BONS Partners

Are you targeting players from Japan?

Look no further than BONS Partners, a top-notch casino affiliate program tailored specifically for the Japanese market. With their RevShare commission model, you have the potential to earn up to a generous 45% commission on the revenue generated by your referred players.

But that’s not all. BONS Partners goes beyond the traditional commission structures by offering a CPA program that can earn you up to $500 per player and a hybrid program that combines the best of both models. So whether you prefer a steady stream of revenue or larger upfront payouts, BONS Partners has you covered.

When it comes to marketing, BONS Partners provides attractive and high-quality marketing materials to help you effectively promote their partner casinos. With their support for the latest trends and technology, you can stay ahead of the industry.

And let’s not forget about payment methods. BONS Partners offers a range of options to suit your preferences, including Bitcoin, Skrill, ecoPayz, PayPal, and bank transfer. With multiple payment options available, you can easily receive your well-deserved commissions hassle-free.

Join BONS Partners today and start capitalizing on the Japanese online casino market. Take advantage of their competitive commission rates, flexible payment methods, and comprehensive support to maximize your casino affiliate earnings.

Conquistador

Conquestador is a relatively new casino affiliate network that focuses on large markets such as Canada, New Zealand, and Japan. As an affiliate, you have the opportunity to earn a commission of up to 45%, making it an attractive choice for those looking to maximize their earnings.

What sets Conquestador apart is the support and resources they provide to help affiliates achieve success. Whether you’re new to the world of affiliate marketing or an experienced pro, Conquestador offers guidance and assistance every step of the way.

Conquestador offers bank transfers as a payment option to guarantee a seamless transaction. This secure and convenient payment method ensures that you receive your earnings on time, allowing you to focus on growing your affiliate business.

If you’re looking to join an affiliate network that values your success and supports your journey, Conquestador is a wonderful choice. With their focus on key markets and commitment to affiliate satisfaction, you can trust that your efforts will be rewarded.

7StarsPartners

If you’re looking for a user-friendly casino affiliate program to boost your earnings, 7StarsPartners is an excellent choice. With its reasonable commissions and fair terms, you can maximize your revenue potential in the world of casino affiliate marketing.

You can take advantage of commission rates as low as 45% when you sign up with 7StarsPartners. But it doesn’t stop there! With the possibility of increasing your revenue share up to 60%, you’ll have a strong incentive to promote top-notch brands like LibraBet Casino, YoyoCasino, and Casinia Casino.

7StarsPartners understands the importance of flexibility when it comes to payment methods. That’s why they offer a range of options to suit your preferences. Whether you prefer the convenience of PayPal, the security of Bitcoin, the efficiency of Skrill and Neteller, the global reach of WebMoney, or the traditional reliability of bank wire transfer, 7StarsPartners has you covered.

Why Choose 7StarsPartners?

• User-friendly interface for effortless navigation and management
• Competitive commissions starting at 45% and up to 60% revenue share
• High-quality brands like LibraBet Casino, YoyoCasino, Casinia Casino, and more
• Flexible payment methods including Paypal, Bitcoin, Skrill, Neteller, WebMoney, and bank wire transfer
• Responsive and dedicated support team to assist you every step of the way

Join 7StarsPartners today and start capitalizing on the immense potential of casino affiliate marketing!

Conclusion

Choosing “free” isn’t about saving line items; it’s about proving the model without creating downstream debt. If a platform can’t show deterministic click-to-conversion with fraud notes, can’t codify CPA/RevShare/Hybrid logic as rules, or can’t gate creatives by brand-product-GEO with expiries and audit trails, it’s not ready for real iGaming workflows—no matter how slick the UI looks.

Here’s the play: define your event schema, simulate commissions (including cooling windows and LTV bands), run a 10-partner pilot, and ship weekly partner reports with the six KPIs that predict durability (time-to-approval, time-to-first-qualified event, fraud score distribution, FTD→payout days, dispute rates, 30/60/90-day LTV by tier). If those numbers hold on “free,” scale; if they wobble, switch before promo season. We’ve included operator-grade checklists, ROI calculators, creative governance templates, and reporting exports so you can validate any stack in days, not quarters. Ready to separate real capability from demo-ware and turn “free” into compounding ROI?