Top 20 Affiliate Programs For Gamers (That Really Convert)

Let’s skip the fairy dust. “Best” gaming affiliate programs aren’t about who pays the biggest headline percentage; it’s about EPC, legit supply (authorized keys > headaches), cookie reality, your audience’s platform mix, and whether the brand converts cold traffic. That last part is wildly underrated. If your readers are deal-hunters and your program can’t track coupon-assisted sales, you’ll bleed revenue.

If you cover PC hardware and your merchant is perpetually out of stock?

Same story.

Here’s how I evaluate gaming affiliate programs that still move in 2025: go where purchase intent already lives (launch-day PC titles, seasonal peripheral upgrades, creator gear), favor authorized sellers (trust converts), and stack “category fit + link placement + timing” instead of chasing mythical 20% rates that never track.

And yes—programs change often.

So I grouped the strongest, most defensible options (and a few “use with caution” plays) and paired them with practical use cases you can plug into content today.

---

How to pick gaming affiliate programs (fast checklist)

What to check	Why it matters
Audience & platform mix 🎮	PC vs. console vs. cloud gamers buy in different places; align programs to actual audience behavior.
Authorized vs. gray-market keys 🧾	Authorized stores convert better and reduce chargebacks/support drama.
Cookie window vs. your funnel ⏱️	Short windows (24h) demand timely CTAs; longer windows work for evergreen builds.
Geography & availability 🌍	Some publishers geo-lock keys or store availability; match your top GEOs.
Promo allowances & brand rules 🧩	Amazon disallows link cloaking; some merchants prohibit coupon language or price scraping.
Data & tools 🧪	Deep links, product feeds, and creator codes lift CTR and AOV—if the program supports them.

---

The “game stores & keys” cluster (high intent when timed to releases)

These five are your bread-and-butter for new releases, evergreen PC catalogs, and publisher sales. Favor authorized sellers for trust and fewer support tickets.

Program (linked)	Typical Commission	Cookie	Network/Notes	Best For
Epic Games Support-A-Creator	Min 5% on attributed store purchases (developer may set higher)	Program rules	Creator code attribution; strict $100/12-month payout threshold	Launch guides for EGS titles, Fortnite cosmetics explainer pages. 
Ubisoft Store Creator Codes	7% on Ubisoft Store orders with your code	Code-based	First-party publisher store	Assassin’s Creed / The Division release hubs; franchise buying guides. 
Green Man Gaming Affiliates	Varies (competitive)	Varies	Authorized retailer since 2010; global keys	“Cheapest place to buy on PC” price-check widgets; deal roundups.
Fanatical Affiliates	Competitive	Varies	Authorized bundles + Steam keys; high conversion on bundles	Bundle alerts, “complete the collection” DLC articles.
GOG.com Affiliate	Varies	Varies	DRM-free angle converts purists; classic catalogs	Retro/indie curation lists; DRM-free gifting guides.

Notes worth knowing:
Epic’s SAC sets a minimum 5% payout on attributed game sales (developers can choose higher). Ubisoft’s Creator Code pays 7% on store purchases when the code is used. These are good “platform-native” plays when you’re already making content for those ecosystems.

---

“Authorized, publisher-friendly” retailers (stable trust, solid conversion)

Program (linked)	Positioning	Why it converts	Use it for
Gamesplanet	Authorized PC keys since 2006	Credibility; great regional pricing pages	Preorder trackers; “where to buy on PC” blocks.
Humble (Partner)	Bundles + charity angle	Bundle FOMO; Choice subs; charity trust	Bundle watch posts; “best charity bundles this month”.
Microsoft Store (Affiliate)	Xbox + PC ecosystem	Rewards-stacking shoppers; Game Pass tie-ins	First-party titles, accessories, and DLC pages.
GameStop Affiliate	Physical + pre-owned	Pre-order bonuses, trade-in ecosystem	Console launch kits; collectible tie-ins.

Heads-up: Gamesplanet publicly emphasizes “authorized retailer” status (that trust bumps conversion on AAA launches). Humble is now fully centralized through a partner platform; the charity angle still nudges CTR. Microsoft’s official program covers Store inventory including Xbox software/hardware.

---

“Gear & peripherals” (fat AOVs, consistent evergreen demand)

The money isn’t only in games. Streamers and competitive players upgrade headsets, mice, capture cards, and chairs year-round. These programs are evergreen gold if you publish “best X for Y” guides.

Program (linked)	Claimed Commission	Cookie	Why I like it	Sweet-spot content
Logitech / Logitech G	4–10% (brand-dependent)	30 days	Wide catalog + strong brand; good seasonal promos	“Best budget wireless mice,” “mic picks for streamers.” 
Razer	Up to 10%	Varies	Massive brand gravity; frequent promos	Mobile controllers, tournament-grade mice, keycap mods.
SteelSeries → Affiliate	Up to 8%	Varies	Esports credibility; Arctis headsets convert	Headset buying guides; “best for footstep audio” tests.
Corsair (Ambassadors)	Program-based	Program rules	PC + streaming ecosystem (Elgato)	Full desk setups, capture workflows.
Secretlab	Competitive	Program rules	High AOV chairs; influencer social proof	Ergonomics explainers; “chair sizing” guides.

Numbers: Logitech states 4–10% and a 30-day cookie; Razer advertises up to 10%; SteelSeries shows up to 8% (applications occasionally paused). These are reliable backbone programs for gear content.

---

“Marketplaces / key resellers” (use with care, disclose clearly)

They convert on price, but buyer experience varies. If you run them, add clear disclaimers and prioritize merchants with strong support. I segment them to deal-centric posts only.

Program (linked)	Positioning	What to watch	Where it fits
CDKeys	Discount keys	Region locks; support responsiveness	“Cheapest keys” sidebars; limited to price-focused pieces.
Eneba (Affiliate)	Marketplace	Seller quality variance	Deal roundups; emphasize activation region.
Newegg Affiliate	PC components	Flash inventory swings	GPU/CPU build guides; Black Friday pages.

I still funnel my main “where to buy” blocks to authorized sellers first and place marketplaces below the fold for deal-hunters—conversions are great, but post-purchase friction isn’t worth eroding trust if a key hiccups. (If you include CDKeys or Eneba, make your region-lock disclosure explicit.)

---

“Platforms & tools” that pay (creator-adjacent, not just game sales)

These live adjacent to gameplay and streaming—great for audiences who create as well as play.

Program (linked)	What it pays on	Best content fit
BlueStacks (Partners)	Installs/usage tied to referred users (program-specific)	“Play mobile on PC” emulation guides; controller mapping tutorials.
Xsolla Partner Network	Rev-share on game sales/subscriptions inside games using Xsolla	Indie showcases; monetization explainers for dev-minded readers.
Microsoft Store (Affiliate)	Xbox/PC software + devices	Game Pass entry points, controller/accessory curation.
Humble (Partner)	Bundles, store, subs (program-dependent)	“Best indie/charity bundles”; monthly picks.

---

Amazon Associates (still a must—if you use it right)

Amazon isn’t glamorous for game software rates—but it crushes on peripherals, capture gear, SSDs and impulse add-ons. The key is knowing the category grid:

• Digital Video Games: ~2%
• Physical Video Games & Consoles: ~1%
• PC & PC Components: ~2.5%
• Headphones, etc.: ~3%
  (Standard U.S. schedule at time of writing; regions differ.)

Make Amazon your “catch-all cart closer” where readers want Prime shipping or to bundle accessories—then feature your higher-rate merchants earlier in the article.

---

Program snapshots (copy-paste friendly comparisons)

Keep tables narrow; each row = one decision. Links are direct—no tracking parameters.

PC / Storefront programs

🕹️ Program	Commission	Cookie	Join
Epic Games Support-A-Creator	Minimum 5% (dev may set higher)	Program rules	sac.epicgames.com (Support-A-Creator)
Ubisoft Creator Codes	7% on Ubisoft Store with code	Code-based	ubisoft.com/help … Creator Codes (Ubisoft)
Green Man Gaming	Competitive	Varies	greenmangaming.com/affiliates
Fanatical	Competitive	Varies	fanatical.com/affiliates
GOG.com	Competitive	Varies	af.gog.com

Authorized retailers & ecosystems

🛒 Program	Commission	Cookie	Join
Gamesplanet	Varies	Varies	gamesplanet.com (partner info via site) (us.gamesplanet.com)
Humble Partner	Varies by offer	Varies	humblebundle.com
Microsoft (Xbox/PC)	Program-based	Program rules	microsoft.com/affiliates
GameStop	Program-based	Program rules	gamestop.com/affiliates
Amazon Associates (Gaming)	0.5–3% category-dependent	Typically 24h	affiliate-program.amazon.com (Amazon Associates)

Gear & streaming staples

🧰 Program	Commission	Cookie	Join
Logitech / Logitech G	4–10%	30 days	logitech.com … affiliate-program (Logitech)
Razer	Up to 10%	Varies	razer.com … programs (Razer)
SteelSeries	Up to 8%	Varies	steelseries.com → Affiliate link in footer (availability varies)
Corsair (Ambassadors)	Program-based	Program rules	corsair.com/lp/ambassadors
Secretlab	Competitive	Program rules	secretlab.co/pages/affiliates

Marketplaces / other monetizers

🧩 Program	Commission	Cookie	Join
CDKeys	Network-dependent	Varies	cdkeys.com support: affiliate
Eneba	Program-based	Varies	eneba.com/affiliate-terms
Newegg	Program-based	Varies	newegg.com/info/affiliates
BlueStacks Partners	Program-based	Varies	bluestacks.com/partners
Xsolla Partner Network	Rev-share	Varies	developers.xsolla.com … partner_network

---

Tactical use cases (plug-and-play)

1) Launch-day “where to buy on PC” modules

• Primary: GMG / Fanatical / GOG (authorized)
• Secondary: Epic SAC (if the game is on EGS) with a nudge to use your creator code.
• Why it works: Readers already decided to buy; your job is to remove friction and meet their store preference.
• Copy you can steal: “Prefer DRM-free? Grab it on GOG. Want Epic rewards? Use creator code YOURTAG at checkout for support.”

2) Streamer setup hub (evergreen, high AOV)

• Primary: Logitech, Razer, SteelSeries, Corsair/Elgato, Secretlab.
• Why it works: These posts age well and absorb seasonal spikes (back-to-school, Black Friday).
• Tip: Lead with an “under $100 / $200 / $350” stack; add comparison tables for mic pickup patterns and headset isolation.

3) Franchise hub + publisher store

• Primary: Ubisoft Creator Code (7%); Microsoft Store for Xbox-first titles.
• Why it works: Franchise fans want DLC roadmaps, editions, and preorder bonuses—publisher stores often include exclusive cosmetics.
• Add-on: A slim “What to buy first” table by edition.

4) Retro & indie discovery

• Primary: GOG (DRM-free), Humble (bundles), GMG.
• Why it works: Discovery content converts on “nostalgia + low price” psychology.
• Angle: “Top 12 pixel-art Metroidvanias this month” with direct add-to-cart links.

5) Price-first deal pages (be transparent)

• Primary: CDKeys/Eneba (clearly marked) below authorized options.
• Why it works: Deal-seekers scroll; you satisfy demand without cannibalizing top rows.
• Compliance: Add regional activation notes in the same line as the link.

---

Placement & on-page tactics that move the needle

• Link early, then prove it. Put your primary merchant link above the fold next to the box art/spec table. You can earn the click before the deep analysis.
• Use edition tables. For AAA launches, a narrow table mapping Standard / Deluxe / Ultimate with “Includes season pass? 🎟️” and “Early access? ⏳” is conversion rocket fuel.
• Creator codes where they belong. For Epic and Ubisoft, teach readers where to enter your code (item shop vs. checkout field). If you think it’s “obvious,” it isn’t. (Epic Games Developers)
• Feed-backed price boxes. If a program gives you a feed or API, cache prices server-side and refresh daily. If not, show “Current price on X” without numbers to avoid stale prices.

---

Compliance that keeps you paid

• FTC/ASA disclosure: Put a plain-language disclosure at the top of monetized posts (“This post uses affiliate links; we may earn a commission if you buy.”).
• Amazon rules: Don’t cloak Amazon links, don’t put affiliate links in emails or offline PDFs, and don’t display explicit Amazon prices unless via compliant tools. Their category grid is strict (e.g., Digital Video Games ~2%, Physical Video Games & Consoles ~1%).
• Platform specifics: Epic SAC has that $100/12-month minimum; if you don’t hit it, attributed purchases reset. Set realistic expectations.

---

Content templates you can ship this week

Template A — “Best Places to Buy [Game Title] on PC”

• H2: Where it’s cheapest today (authorized stores only)
• Table: GMG / Fanatical / GOG with “Refund policy 😊 / Regional key 🌍 / Launcher 🚀”
• H3: Buying on Epic? Use creator code YOURTAG at checkout (1-line explainer).
• H3: Edition picker (Standard vs. Deluxe vs. Ultimate)

Template B — “The $150 / $300 / $600 Streaming Setup”

• Table: Mic 🎤 / Headset 🎧 / Capture 📼 / Lights 💡 with links to Logitech, Razer, Corsair/Elgato, Secretlab (chair in the higher tier).
• H3: Upgrade paths (e.g., “Swap capsule mic → XLR when you add an interface.”)

Template C — “Annual Franchise Buyer’s Guide: [Series]”

• H2: Where to buy (Ubisoft/Microsoft/Steam alternatives)
• H3: Edition matrix + preorder bonus tracker
• H3: DLC roadmap & season pass value
• Block: “Support this guide—use code YOURTAG on Ubisoft checkout.”

---

When to mix programs (and when not to)

• Mix authorized + Amazon: Put the authorized store link first; put the Amazon block where accessory bundling makes sense.
• Don’t mix creator codes that confuse checkout: Epic SAC and Ubisoft codes live in different places; adding both to the same sentence tanks follow-through. Teach one step at a time.
• Segment by region: If 40% of your traffic is LATAM, your “best price on PC” should resolve to a seller that actually supports those regions (many do; some don’t).

---

Final thought

The fastest way to grow gaming affiliate revenue isn’t “finding a unicorn 15% program.” It’s audience-fit + timing + frictionless link placement, wrapped in content that helps people buy confidently. If your current lineup can’t do that, which two programs above—just two—would change that this week?