As the Inside Adsense blog, run by the team members of Adsense announced some time ago:
Our recent findings indicate that the Onsite Advertiser Sign-up feature, which allowed advertisers to sign up for AdWords campaigns on your site, hasn’t been performing as well as we had hoped. We’ve elected to gracefully retire this feature and focus our efforts on developing and supporting features that drive better monetization results for you. Call it time management, call it ROI, call it our unwavering commitment to our publishers. We want you to earn more revenue, and sometimes that means “sunsetting” certain features we created.
So what does it mean? In my opinion, just less sign ups from Advertisers directly, meaning less referrals and less commissions for you. While I personally never managed to refer ANYONE to Adsense though my adsense ads on the site and off millions of clicks over the past 2,5 years no one actually clicked on “advertise on this site” I wonder why Google decided to remove this feature, it’s not like it was taking some extra space or bothered anyone.
After all, their recent addition of “show more ads” seems much more… “useless” to me. Who will ask to show them more blatant commercials?
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