Blogger, do you benifit (enough) from your readers?

The (maybe) sad thing is, blogger normally makes more money than owner of a regular HTML site. Sponsored reviews, php-compatible ads-space (such as Text Link ads) and many other options are targeted and optimized for bloggers, which is why bloggers are always richer.

Still and all, visitors, as I already said, are a lazy nation. If every visitor would result in at least one profitable action (click on Adsense, buy something through our referral, etc) — bloggers could have been way richer. For instance, this blog has a good traffic yet receives only a few clicks a day, as a result, Adsense makes only 0.5% of my overall revenue for Now G Net. The picture could have been different if each of the 500+ visitors a day would have clicked, right? But they don’t, because I try to maintain a clean look of the blog, I am rather put off by the blogs where adverts dominate the design (let alone — content) and in my efforts to avoid it, Adsense is reduced to utmost minimum here.

Those of you who wish to see Adsense making a significant progress in your revenue percentage, I’d recommend:

1. Clean up the rest of the adverts which only gather cyber dust. Remove everything that can potentially drive visitors attention away from PPC Adverts (such as useless illustrations, blinking images, etc).
2. Optimize your ads placement for best results.
3. Make sure your adverts do not look like adverts. People don’t like “clicking on ads”, because… they know these are ads. Your Click-Through-Rate would be significantly better if readers will think they click on links YOU offer them.

My idea is, you have to reach the point when every visitor on your site results in some action, be it leaving a comment, subscribing to your feed, signing up though your affiliate URL, clicking on ads or even (as prosaic as it sounds) — read more than one post on your blog. When you reach this level, when each of your visitors brings some benefit, you will have a profitable and busy blog, with high traffic and breeding ground for sponsors.